Saturday, June 13, 2009

Its all in your Jeans!

"...Some like it short,
Most like theirs hot,
Tight is not always right,
But a true fit is certainly a hit!"
~Courtesy:- Moi


Originating in the eighteenth century those comfy pair of Jeans are one major piece of heritage! They have truly withstood not just the test but also the CBSE Examination of T.I.M.E (Truly Intense Mortifying Experience).

The word Jeans itself comes from the first Fashion Frat- the Genoan sailors who used to wear clothes made out of a mixture of various stuff. Denim was a kind of black clothing used in France from the town of Nimes. Then an entrepreneur decided to come along and make jeans while the gold was dug. His name was Levi Strauss. The rest is pure old history!

From the 70's Bell Bottoms to the 2000s Skinny - everyone has a story to tell. So do our parents! I have heard accounts of how Connaught's Mohan Singh Place was the only market in Delhi to cater to the need of the then young and happening crowd who also wanted to be seen in Jean-Pants. Or if you happened to have generous NRI relatives, you could always twist them into getting a pair or two for you!

So what is it about the Jeans culture that has managed to not just survive but blatantly, against all odds, remain the most haute couture item in everyone's wardrobe? Evolution, my dear Watson! Think about it. It makes perfect sense. In order to survive, something must adapt to its ever-changing environment. This principle applies to all things, alive and non-living. Without adaptation comes extinction. It is essential to evolve. Jeans have done exactly that. In the constantly changing world of fashion and popular culture, jeans have been adjusted every step of the way to suit their new environment. In this case, the environment involves trends, attitudes and looks. With every decade and every new generation, jeans have been adapted in order to ensure their continued popularity.

Initially worn by workers, Jeans, have managed to sustain life for a century or so. Now, with my and every die hard fanatic's wish, may they continue to do so forever and ever!

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